9:46 PM

Check Out Cool Content About.... Content!

I've seen a lot of really cool content lately that was about.... content!

Digital media becoming mainstream opened up a world of possibilities to communicate and express ideas in radically new and interesting ways. Formats and delivery mechanisms continue to mash-up; evolving content into the intersection of both art and science. Check out my new favs:


Content about Content #1: Content Marketing versus Advertising Infographic
This infographic from Marketo looks at the face-off between advertising and content marketing. Marketo is a marketing automation company, positioning themselves as a revenue performance management company. I started following Marketo back when they had under 100 customers and within a few years their website claims to now have over 700. They have a lot of useful and informative research, reports and best practices - it's worth checking out their site at www.marketo.com.

From the website: The data for this rockin’ infographic came from Marketo’s Content Marketing Cheat Sheet and the 2010 B2B Content Marketing white paper on benchmarks, budgets, and trends from the amazing content marketers at MarketingProfs and Junta42!

Content Marketing Infographic by Marketo


Cool Content about Content #2: Push Pop Media's Digital e-Book: Our Choice by Al Gore
From an unlikely source - Al Gore. Yep, his follow up book to An Inconvenient Truth called Our Choice, that Push Pop Media took to a whole other level with a next generation digital e-Book. You know it has to be good when it's featured on Ted.com. As you'll read on the website, software developer Mike Matas demos the first full-length interactive book for the iPad -- with clever, swipeable video and graphics and some very cool data visualizations to play with. The book is "Our Choice," Al Gore's sequel to "An Inconvenient Truth." 




Cool Content about Content #3: Content in the Cloud - Cloud App (author Tom Jenkins)
This is a triple threat: content on content that provides an immersive content experience for iPad. Tom Jenkins' follow-up to the ECM Trilogy book series went mobile and interactive:  Content in the Cloud - Cloud App. Everything you ever wanted to know about Enterprise Content Management,16 chapters featuring innovator stories, case studies, videos, podcasts, and a bunch of other cool stuff. It's free and is available in
English; and sadly NOT French, German, Japanese, Spanish and Swedish as it suggest on iTunes. Here's a preview:


Full disclosure: yep, I work at OpenText and I 100% stand by listing the Content in the Cloud as one of my fav's - especially when it was the first iPad immersive book app (and one of the first iPad apps overall thanks to its super talented developer/designer/you won't believe what this guy can eat in a day Jonathon P).

 

If you've seen Cool Content about Content, I'd love to check it out - either list it in the comments below or message me.

Enjoy the Content about Content! 

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