12:16 AM

CMS Wire Articles

Social business made its official debut as a key business driver in AIIM’s State of the ECM Industry Report, 2011 (AIIM.org). Before you send that celebratory tweet, this milestone is more of an acknowledgement of what we already knew: social media and E2.0 collaboration tools like blogs, wikis, instant messaging, message boards and micro-blogging are used in business environments to facilitate collaboration and information sharing. Hardly shocking. The state of social business is ultimately characterized as concerning and chaotic and in need of immediate social governance.

If the road to Enterprise Collaboration is paved with good intentions, then project teams ought to focus less on paving and more on drivers, the employees. When drivers are only viewed occasionally through a rear view mirror, the result will likely be no different than the myriad of defunct (AKA: inactive) online communities and groups that increasingly litter the lanes along the Superhighway. User Adoption is the key to success and yet corporate systems become congested with the tools and technologies that employees abandoned – if even adopted to begin with.

When it comes to Enterprise Collaboration, we’ve all experienced a few pot holes when the roll-out doesn’t go as planned, taken a detour when the systems don’t magically integrate as expected or been stuck in gridlock traffic when the network responds at a snail’s pace. While Enterprise Collaboration is a journey; let’s not forget that it is used to reach a destination by its drivers.