- Market trends
- Competitive Forces
- Industry and Economic factors, including macro and micro economic elements and even government legislation
- Business Goals
- Buyer Motivations and Points of Pain
- Product / Service capabilities
"The term gobbledygook was coined by former US Representative Maury Maverick, then working for the Smaller War Plants Corporation, in a March 30, 1944 memo banning "gobbledygook language". It was a reaction to his frustration with the "convoluted language of bureaucrats.” He made up the word as an onomatopoeic imitation of a turkey's gobble."
Other sources for language and terms is non other than Seth Godin. His Business Cliché overview is time well spent.
- Porters 5-Forces
- PESTEL Analysis
- Competitive Review
- Customer / analyst review
- Goobledygook Grader.