12:15 AM

Latest Marketing, Storytelling, Content Strategy Reading List: Pink, Tasner, Roma, Denning and others

Okay, I confess: I love ordering books online. It's not just about the books; I get a rush like a kid opening birthday presents when the package arrives. It's awesome. Especially when I've compiled a lengthy wishlist and then finally have some time to dig in and check out the topics that have been wiggling my brain.

My selection criteria is pretty simple: if the book passes the highlighter test, I buy it. That may shed some light on age (I stopped counting at 29), the highlighter test is when I browse through the book and have an impulse to highlight sections for future reference. There's other factors as well, but that's the main one.

Here's the latest books that past the highlighter test:

  •  A Whole New Mind: Why the Right-Brainers Will Rule the Future - Daniel Pink
    •  Any guy named Pink who suggests that us left-handed creative types will rule the world - I don't even need a highlighter.
  •  Engage!, The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web - Brian Solis 
    • I’m not sure how I feel about Ashton Kutcher writing the forward but Solis past the highlighter test nonetheless.
  •  Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach your Customers First-  Michael Tasner
    • I first opened this book on the page where Tasner talks about being the best marketing person ever by 25 years old. What a punk, I thought... oh... wait... there's a whole lot of highlighting for this book - and I'm talking where you need multiple color highlighters. I got over the whole punk thing pretty quick - it's a great resource.
  • The Back Of The Napkin: Solving Problems and Selling Ideas with Pictures - Dan Roma

    • When I realized that Roma was suggesting the pictures were drawn versus using graphics or illustrations, I nearly put the book back on the shelf.  I can't draw - what's this guy thinking? Rest assured - he's got that figured out and lists the dozen-ish stickman pictures that any 3 year old can draw. Genius. For that - I even bought the over sized version of the book so the pictures are bigger.
  • The New How: Creating Business Solutions Through Collaborative Strategy – Nilofer Merchant
    • The title for this book doesn't do it justice. It's a great great read for anyone who wants a prescriptive look - with case studies and examples - on how to approach intercompany collaboration. I'll admit - wasn't so much the highlighter test as accompanying comics by Hugh McLeod which are simply hilarious.
  • Get Content Get Customers: Turn Prospects into Buyers with Content Marketing, Joe Pulizzi and Newt Barrett.
    • You gotta love Joe (sorry Newt, I don't know you).  If you're into content, content marketing or content strategy, then I recommend checking out anything from Joe or the Junta42 resources. And  congrats Joe to being named the #1 Content Strategy Rock Star.
  • The Leaders Guide to Storytelling: Mastering the Art and Discipline of Business Narrative, Stephen Denning
    • I love storytelling and how it's being applied in the business context. Let's get past the buzz, hyperbole and gobblygook (there's a BS meter - aka gobblygook - where you can find out just how many of these BS infractions you've made in your copy). Denning's book was a no-brainer 'must buy' as soon as I saw it.
Still on the Wish List

    •    Made to Stick, Chip Heath. .... Funny thing about this one:  not too long ago, I walked past a display of this book. I hadn't heard of it at the time but the cover caught my eye even though I was engrossed with a book in my hands. And I proceeded to the cashier, I wondered why a home improvement book was in the marketing / management section. Since then, at least a dozen people have recommended this book to me.

These look interesting – potential Highlighter candidates:

  •  UnMarketing: Stop Marketing. Start Engaging - Scott Stratten
  •  Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond - Paco Underhill
  •  The Buying Brain: Secrets for Selling to the Subconscious Mind -   A. K. Pradeep
  •  Convergence Culture: Where Old and New Media Collide -  Henry Jenkins (I've heard a lot about Mr.Jenkins and the general consensus is that he rocks).
What are you reading these days? What recommendations do you have for me?


Nilofer Merchant said...

you've got a nice list of books here; thanks for including mine amongst such great company!