3:29 PM

1 Minute on Marketing 3.0: Values-Driven Marketing

I came across this video ages ago and it stuck with me. Now I know why.
"You can do anything. So go do it."


Sadie has a pretty clear and compelling message. More remarkable, she expresses and personifies all things marketing 3.0 – in a minute! The same principles that have many corporations flummoxed. The simple breakdown:

Medium
She uses rich media -  video, to tell her message. A future in Content Marketing looks bright for Sadie as she also showcases some of her artwork.

Message
She’s authentic – from the pink room with all the stuffed animals to the Coldplay poster pinned up on the wall, Sadie is real. Full stop.

Mission
From an academic perspective, if you compare this with Philip Kotler’s Marketing 3.0 approach, she’s also got it covered: she’s got Mind, Heart and Spirit and she certainly exudes her Mission, Vision and Values.

This isn’t dismissing the notion that we need values in the sense of value-based selling and value messaging and value this and value that – sometimes a gentle reminder that we need just plain VALUES.


Kotler calls it ‘Values-Driven Marketing’ and I don’t disagree. And this takes Mind, Heart and Spirit to communicate and express your mission, vision and values. Kotler and Hermawan Kartajaya have a great article I found on Scribd at
Funny that you can learn all that in 1 minute from Sadie. What's your view on Sadie or Kotler's approach?

1 comments:

John Hyde, Gun for Hire at Bullet Marketing said...

I LOVE LOVE LOVE that video from Sadie. How is it that a child so young could so easily school us at our own game? If I ever produce a piece of marketing as good as Sadie's video, I'll retire and consider my career complete.

jh