I came across this video ages ago and it stuck with me. Now I know why.
"You can do anything. So go do it."
Sadie has a pretty clear and compelling message. More remarkable, she expresses and personifies all things marketing 3.0 – in a minute! The same principles that have many corporations flummoxed. The simple breakdown:
Medium
She uses rich media - video, to tell her message. A future in Content Marketing looks bright for Sadie as she also showcases some of her artwork.
Message
She’s authentic – from the pink room with all the stuffed animals to the Coldplay poster pinned up on the wall, Sadie is real. Full stop.
Mission
From an academic perspective, if you compare this with Philip Kotler’s Marketing 3.0 approach, she’s also got it covered: she’s got Mind, Heart and Spirit and she certainly exudes her Mission, Vision and Values.
This isn’t dismissing the notion that we need values in the sense of value-based selling and value messaging and value this and value that – sometimes a gentle reminder that we need just plain VALUES.
This isn’t dismissing the notion that we need values in the sense of value-based selling and value messaging and value this and value that – sometimes a gentle reminder that we need just plain VALUES.
Kotler calls it ‘Values-Driven Marketing’ and I don’t disagree. And this takes Mind, Heart and Spirit to communicate and express your mission, vision and values. Kotler and Hermawan Kartajaya have a great article I found on Scribd at
Funny that you can learn all that in 1 minute from Sadie. What's your view on Sadie or Kotler's approach?
5 comments:
I LOVE LOVE LOVE that video from Sadie. How is it that a child so young could so easily school us at our own game? If I ever produce a piece of marketing as good as Sadie's video, I'll retire and consider my career complete.
jh
The significance of education in presence cannot be questioned. Education opens up our brains and makes us broadminded. There is no larger period than the present to fathom this. Globalization has transformed the globe into one large village. useful site
Education removes your all short comings about ideas. The short coming of ideas can remove with your education. Our writings remove your short comings in writing. You can short coming of writing by our writing. newark airport to new york
Excellent post! Video marketing is a good way to sell any type of item to another people. Nowadays many students learn about the video marketing to get more profit. This helpful link is the best way to learn about marketing.
This blog post provide so many informative things about contentparaphrase and also very good site. But one of the most important thing is grammar.
Post a Comment